#SHEPLAYS — The Spaza Saga

PLAY Energy Drink | South Africa

For PLAY Energy Drink, the brief was ambitious: bring their #SHEPLAYS platform to life through a narrative-driven campaign rooted in local culture.

Built around three interconnected stories, the campaign starred the SHEPLAYS DJs — PLAY’s programme supporting emerging women DJs across South Africa — alongside DBN Gogo, with the ultimate prize being a chance to tour the UK with her.

The challenge?
We had 72 hours to plan and execute.

From concept development to storyboards, shot lists, treatments, location scouting, crew, and gear — everything was handled at speed across a high-pressure, multi-location shoot. No shortcuts, just focus and execution.

The result was a body of work that spoke for itself — delivering strong narrative, authentic performances, and visuals that resonated with both the brand and the culture.

This film marks one of two releases in the series, with the SHEPLAYS girls leading as the main cast.

A project defined by trust, tenacity, and getting it done.