YSL MYSLF — South Africa
YSL approached us to lead the localised launch of YSL MYSLF, aligning with the global campaign while tailoring the narrative for the South African market.
Working with carefully selected local talent, we produced four short-form films featuring four influential voices — each bringing their own perspective, presence, and authenticity to the fragrance story.
A global campaign, translated with local relevance and cultural nuance.
CATEGORY - FASHION FILM
CLIENT : YSL/LÓREAL LUXE SOUTH AFRICA
PRODUCER : KOKETSO KGOGOME
DOP : TUSA MAMBA
GAFFER : WILLIAM NKENTWA
PHOTOGRAPHY : MOAHLE KOBE
BTS & G/E : Neemo
MAKE UP : RACHEL DARNE
EDITOR & COLORIST : TUSA MAMBA
TALENT : MAC GEE, UNCLE VINNY, SHANE EAGLE
Behind the Scenes
A glimpse behind the scenes of a beautifully executed shoot.
We’ve recently begun integrating dedicated BTS capture into our larger narrative productions. Beyond documenting the process, it creates space for emerging talent to gain on-set experience while producing valuable behind-the-scenes content for both brand and agency.
A useful storytelling layer — and a powerful awareness tool — before, during, and after launch.
Available as an optional add-on for future productions.