YSL - ABUSE IS NOT LOVE

One of our most meaningful projects to date — and one that resonates deeply within the current South African context.

For Women’s Month, YSL South Africa entrusted us with the local rollout of their global campaign, Mistaken for Love — Abuse Is Not Love, which was later featured by YSL Global as paid media.

Using the global film as a creative framework, we scripted, shot, and edited a series of narrative performances led by Melanie Bala, Zulu Mecca, Candice Modiselle, and Gugu Nyatsumba — four of South Africa’s most powerful and influential voices.

The project was delivered through a focused, disciplined process:
three weeks of pre-production, a single-day shoot, and two weeks of post-production, including feedback and approvals from the global YSL team.

A campaign built with care, intention, and respect — and one we’re incredibly proud to have brought to life.

CATEGORY - DOCUMENTARY / NARRATIVE FILM

CLIENT : YSL/LÓREAL LUXE SOUTH AFRICA

PRODDUCER : KHAYA DUMAKUDE

DOP : TUSA MAMBA

GAFFER : MOAHLE KOBE

EDITOR & COLORIST: TUSA MAMBA

STYLIST : LOLO NKABENGESI

MAKEUP (except Candice) : Rachel Darne