Africa’s first Air Jordan Collaboration
Shelflife × Air Jordan
When Air Jordan and Shelflife came together to create Africa’s first Air Jordan collaboration, they trusted us with the full visual rollout — from the pre-launch campaign to capturing the launch event itself, across both stills and film.
The work went on to live on a dedicated page on Nike.com.
Beyond the product, the question was deeper:
What’s the story? And who are the people behind Shelflife?
To answer that, we produced a short-form, documentary-style content series designed specifically for Nike’s platform. The films unpacked founder Nick’s journey, while spotlighting the team that built the culture around the store — the reason behind the collaboration’s name:
TEAM ONLY.
A project rooted in legacy, people, and African street culture — told at a global level.
